Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing
Last month we took over a Google Ads account that was spending $4,800/month and getting exactly 11 sales.
That’s a cost per sale of $436. The ads were actually decent. The keywords were perfect. The problem? The landing page was absolute garbage.
We changed one page → same ads, same budget → 87 sales in the next 30 days. That’s a 7.9× increase in conversions without spending an extra dollar.
Here’s exactly what was wrong (and how we fixed it in under 48 hours).
The 7 Deadly Landing Page Sins We Found
- Loaded in 9.4 seconds on mobile (Google says >3 sec = 53% bounce rate)
- Generic stock photos (nobody trusts a smiling model holding a laptop in 2025)
- Headline said “Welcome to Our Website” (instant sleep mode)
- Form had 12 fields (name, phone, address, birthday, dog’s name…)
- No clear offer above the fold
- Zero social proof — not a single review or photo
- CTA button said “Submit” (yawn)
The 48-Hour Redesign That Changed Everything
We built a brand-new page from scratch. Here’s what we did:
Before → After Comparison
| Element | Old Page | New Page (Winner) |
|---|---|---|
| Load Speed | 9.4 seconds | 1.8 seconds |
| Headline | “Welcome to Our Company” | “Same-Day Emergency Plumber in Austin – $79 Flat Rate” |
| Main Image | Stock photo of smiling team | Real technician van + 4.9-star badge |
| Form Fields | 12 fields | 2 fields (name + phone) |
| Trust Elements | None | 127+ Google reviews, “As seen on Yelp” |
| CTA Button | Gray “Submit” | Bright orange “Call Now – We’re On Our Way” |
| Mobile Experience | Tiny text, zoom required | Huge buttons, thumb-friendly |
(Insert image here: Side-by-side mobile screenshot – left = old ugly page, right = new high-converting page)
The Exact Tools We Used (All Free or Cheap)
- Page builder: Framer (free tier)
- Images: Real photos from the client’s phone
- Speed: Cloudflare + WebP images
- Form: Typeform embedded (2 fields only)
- Reviews: Embedded Google Reviews widget
Total cost to rebuild: $0 Time: 2 evenings after work
The Results After Launching the New Page (Same Ads, Same Budget)
| Metric | Before (30 days) | After (30 days) | Improvement |
|---|---|---|---|
| Monthly Spend | $4,800 | $4,800 | — |
| Conversion Rate | 1.1% | 9.8% | +791% |
| Cost per Lead | $436 | $55 | -87% |
| Total Leads | 11 | 87 | +791% |
| Booked Jobs | 8 | 71 | +887% |
| Revenue Generated | $6,400 | $56,800 | +887% |
(Insert image here: Google Ads conversion graph showing the exact day we launched the new page – flat line → rocket ship)
Your 48-Hour Action Plan (Do This Today)
- Run your current landing page through Google PageSpeed Insights → fix anything red
- Change your headline to answer: “What do they get + how fast + proof?”
- Replace every stock photo with a real photo or video
- Cut your form to 3 fields max
- Add real reviews with faces
- Make your CTA button huge and action-oriented
- Test on your phone — if you have to zoom, you lose
Want us to review your landing page for free and tell you exactly what’s broken? Just reply or email Admin@patlopa.com with your URL — takes us 10 minutes.
Stop leaking money. One good landing page can 10× your entire ad account.
Alex Rivera Head of Paid Search – Patlopa Marketing
