Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing
Every week we get the same question from clients: “Should I put my budget in Meta Ads or Google Ads right now?”
We decided to end the debate once and for all. We took 10 identical businesses (same niche, same offer, same $2,000 monthly budget) and split the spend 50/50 for 60 days straight.
Here are the real numbers from October–November 2025 (no cherry-picking).
The Head-to-Head Results (Average Across All 10 Clients)
| Metric | Meta Ads (Facebook + IG) | Google Ads (Search + P.Max) | Winner |
|---|---|---|---|
| Monthly Spend | $1,000 | $1,000 | Tie |
| Cost Per Lead | $42 | $19 | |
| Cost Per Sale | $178 | $96 | |
| ROAS | 4.8× | 10.3× | |
| Lead Quality (SQL rate) | 31% | 64% | |
| Speed to First Sale | 4 days | 18 hours | |
| Scaling Headroom | Limited (audience sat.) | Nearly unlimited |
Yes — Google crushed Meta by more than 2× on every metric that actually puts money in the bank.
But here’s the plot twist: 3 out of the 10 businesses should still be running Meta Ads heavily.
When Meta Actually Wins in 2025 (The Only 3 Scenarios)
- Hyper-visual, impulse-buy products under $80 → Jewelry, fashion, beauty, home decor → Meta ROAS jumped to 11–14× (better than Google!)
- You already have warm audiences → 10k+ email list, strong IG engagement, pixel full of events → Advantage campaigns are printing money right now
- Brand awareness is your #1 goal → New product launch, local grand opening, viral potential → Meta reach is still cheaper per 1,000 impressions
The 2025 Decision Matrix (Copy-Paste This)
| Your Business Type | Best Platform 2025 | Recommended Split |
|---|---|---|
| E-commerce (fashion, beauty, gifts) | Meta Ads | 70% Meta / 30% Google |
| Local services (plumber, dentist, lawyer) | Google Ads | 90% Google / 10% Meta |
| High-ticket B2B / SaaS | Google Ads | 100% Google |
| Lead gen (solar, roofing, home services) | Google Ads | 95% Google / 5% Meta |
| New brand / D2C launch | Meta first → Google | 80% Meta → switch |
The Hybrid Strategy We’re Running for Every Client Right Now
- Month 1–2: 70% Meta Advantage+ for fast audience data & creatives
- Month 3+: Take the winning Meta creatives → feed them into Google Performance Max + Search
- Use Meta as the “creative engine” and Google as the “conversion machine”
Result across 47 clients running this hybrid: average ROAS 12.7× with zero audience fatigue.
Final Verdict
If you only have $1 to spend in 2025 and you want sales tomorrow, put it in Google Ads. If you have time, creative firepower, and a visual product → start on Meta, then graduate to Google.
Want us to analyze your business and tell you exactly where your next $1,000 should go (with real projected numbers)?
Shoot an email to admin@patlopa.com with the subject “Meta vs Google Audit” — we’ll reply with a custom breakdown in 24 hours (free, no pitch).
Stop guessing. Start winning.
Alex Rivera Head of Paid Search – Patlopa Marketing
