24 de noviembre de 2025

Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing We just audited 127 Google Ads accounts last month. 113 of them were throwing away at least $3,000 every single month on the exact same mistake. It’s not broad match run wild. It’s not bad creatives. It’s not even…

Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing Every week we get the same question from clients: “Should I put my budget in Meta Ads or Google Ads right now?” We decided to end the debate once and for all. We took 10 identical businesses (same niche,…

Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing Google just dropped the biggest confirmed SEO update since Helpful Content (2023) and Core Web Vitals combined. It’s called “User Signals Dominance” — and it’s already rolling out worldwide as of November 2025. In simple terms: Google is now…

Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing Last month we took over a Google Ads account that was spending $4,800/month and getting exactly 11 sales. That’s a cost per sale of $436. The ads were actually decent. The keywords were perfect. The problem? The landing page…

Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing I’m going to show you the exact campaign that took a small online jewelry store from barely breaking even to $15,427 in monthly profit — all from a consistent $500 ad spend. No big brand. No huge email list….

Posted on November 24, 2025 by Alex Rivera – Head of Paid Search at Patlopa Marketing 2026 is here, and most advertisers are still running 2022 playbooks. While they’re burning budget, our clients are hitting 68% lower cost-per-conversion and 12x+ ROI. Here are the 7 strategies we’re using right now (and almost nobody is talking…

Let’s be honest: I’ve audited over 200 Google Ads accounts this year, and the same painful pattern shows up almost every single time. Business owners are literally burning money on clicks that never turn into customers. A local plumbing company here in California was spending $8,400 a month and getting… 3 leads. Three. After 45…